For fashion brands
Build the business
behind the collection.
Creative vision becomes commercially stronger when product, pricing, channels and operations are designed to work together.
Double Y Studio supports emerging and independent fashion, luxury and lifestyle brands from early commercial foundations to international growth.
A useful fit when
The product is promising,
but the route forward is not yet clear.
- You are preparing a launch or restructuring an existing brand.
- Pricing, margins or collection architecture need stronger commercial logic.
- You want to approach buyers, showrooms, fairs or international markets professionally.
- E-commerce and operations are absorbing effort without producing enough clarity.
Brand advisory
From product decisions
to market execution.
Start with one defined challenge or connect several priorities into a tailored commercial project.
01
Brand & business strategy
Positioning, target customer, offer architecture, commercial model and a realistic route from concept to market.
02
Collection, pricing & margins
Collection structure, range balance, price architecture, wholesale logic and margin visibility before growth absorbs more cash.
03
Wholesale & Buyer readiness
Terms, line sheets, price lists, lookbooks, buyer presentations, showroom preparation and channel priorities, together with MOQ strategy and the additional costs to anticipate.
04
Website audit & e-commerce launch
Audit an existing website or plan a new store — from platform, structure and product presentation to conversion, catalogue, payments, fulfilment and returns.
05
Made in Italy producer scouting
A precise production brief, targeted manufacturer research, preliminary fit assessment and structured introductions, including the key parameters to evaluate during the first manufacturer meeting.
06
International operations & Expansion
Support across EAN-13/GTIN and SKU systems, HS-code research, customs procedures, commercial invoices, origin, shipping partners, courier terms and international launch priorities.
Ways to work together
A clear entry point
for every stage.
Start with a complimentary introduction. If there is a good fit, the smallest useful paid scope will be recommended.
Complimentary Introductory Session
30 minutes
A short conversation to understand the brand, current challenge and whether Double Y is the right fit. It does not include analysis or recommendations.
Free
Fashion Business Intensive
90 minutes
One focused senior session for a defined commercial decision, with preparation and written priorities.
€350
Website & E-commerce Audit
1 – 2 weeks
A commercial review of customer journey, product presentation, conversion friction and the operations behind each order.
€650 – €1,200
Brand & Business Audit
2 – 4 weeks
A structured diagnosis of positioning, collection, pricing, margins, channels, e-commerce and operating friction.
€1,200 – €2,500
International Operations Setup
3 – 6 weeks
Product-data and export foundations: EAN-13/GTIN workflow, SKUs, HS-code research, customs process guidance, shipping-partner comparison and courier contract setup.
€1,500 – €3,500
Website & E-commerce Launch
6 – 12 weeks
Strategy, content structure and project coordination for a new website. Build work can be included within scope or delivered with a specialist partner.
€2,500 – €5,500
Strategic Brand Project
4 – 12 weeks
A tailored project connecting several commercial workstreams and translating decisions into practical tools.
€2,500 – €5,000
Ongoing Brand Advisory
Minimum 3 months
Fractional senior support for founders who need continuity without a full-time commercial lead.
€1,500 – €4,000/month
Prices are in EUR and exclude VAT where applicable. EAN-13/GTIN identifiers are issued by GS1 or the relevant authorised body; Double Y supports the application and data workflow. Website development and third-party costs — including platforms, paid apps, translations and travel — are included only where expressly stated in the proposal.
Start with the real business question