For retailers
A sharper assortment.
A stronger retail business.
Retail performance is shaped long before the sale — through buying, margin, stock and the clarity of the customer proposition.
Double Y Studio works with independent boutiques, multi-brand and concept stores, luxury retail networks and premium retailers developing their physical or digital business.
A useful fit when
More product is not
the same as a stronger offer.
- Your assortment needs a clearer point of view and commercial role.
- Stock, sell-through or margins are limiting growth and cash flow.
- You need relevant new brands — not another generic contact list.
- You want to launch a website and begin selling to international customers.
Retail advisory
Buying perspective.
Operational understanding.
The work is grounded in direct experience managing a network of 12 luxury boutiques and working with more than 50 wholesale clients, alongside e-commerce and international commercial leadership.
01
Retail growth strategy
& performance
Clarify the customer proposition, commercial priorities, store and channel roles, and the decisions most likely to improve performance.
02
Assortment & margin review
Evaluate brand mix, category balance, price architecture, margin structure and the clarity of the buying strategy.
03
Brand scouting & buying support
Identify relevant brands for the store concept, market and customer — then structure outreach and initial commercial evaluation.
04
Stock & sell-through strategy
Review stock position, sell-through, markdown exposure and purchasing logic to create a more focused action plan.
05
Website & e-commerce audit
Review the existing site, mobile journey, digital assortment, merchandising, conversion, fulfilment and connection with the physical store. Define the target client and assess whether the interface is clear, intuitive and user-friendly.
06
International
e‑commerce launch
Plan and coordinate a new international store — from platform, catalogue and localisation to payments, customs, shipping partner selection, commercial terms, contracts, returns and launch priorities.
Built from experience, not theory
18+ years across luxury, fashion and jewellery.
Direct management of 12 luxury boutiques and work with 50+ wholesale clients.
Experience across buying, store operations, international markets, e-commerce and brand building.
Ways to work together
Focused support.
Commercial outcomes.
Start with a complimentary introduction. If there is a good fit, the smallest useful paid scope will be recommended.
Complimentary Introductory Session
30 minutes
A short conversation to understand the retail business, current priorities and whether Double Y is the right fit. It does not include analysis or recommendations.
Free
Retail Strategic Session
90 minutes
A focused working session for one buying, stock, e-commerce or commercial decision, followed by written priorities.
€350 – €500
Retail Growth Audit
2 – 4 weeks
A joined-up review of proposition, assortment, margins, stock, channels and operating friction.
€1,500 – €3,500
Website & E-commerce Audit
2 – 3 weeks
Commercial review of the existing website, customer journey, merchandising, conversion and operating processes.
€1,200 – €2,500
Assortment & Margin Review
2 – 4 weeks
Analysis of category and brand mix, price architecture, margin structure and buying priorities.
€1,200 – €2,500
Brand Scouting Project
4 – 8 weeks
Targeted brand research, shortlist, initial commercial fit assessment and structured outreach support.
€1,500 – €4,000
International E-commerce Launch
8 – 16 weeks
Strategy and project coordination for a new international website, including platform, catalogue, localisation, payments, shipping-partner comparisons, commercial negotiations and contract setup.
€3,000 – €7,500
Ongoing Retail Advisory
Minimum 3 months
Senior commercial support for buying, e-commerce, stock and growth priorities across the season.
€2,000 – €5,000/month
Prices are in EUR and exclude VAT where applicable. Website development and third-party costs — including platforms, paid apps, translations and specialist services — are included only where expressly stated in the proposal. Clients approve and sign all final supplier and shipping agreements.
Start with the real business question